Today artist have more choices than ever for making reproductions, or prints, of their original artwork. For years offset lithographs were the industry standard, but with the release of affordable Giclee printers artist seem to be gravitating toward that technology. By talking to a large number of artist over the past year, I have discovered that the majority of them are not familiar with all of the aspects of Giclee printing. I hope to share my knowledge of printers, inks, papers, software, and cost with you and get feedback on your printing needs as well as any questions. I would like to start the conversation by giving the reasons why one printing method would be an advantage over another according to your needs and budget. If your objective is to have hundreds to thousands of prints, either for marketing or, for example, to supply an organization for them to market, there is really no better way to go than offset lithographs by a commercial printer. The biggest decision is if you want to invest up front, a couple thousand dollars for a large volume of prints which would bring your price per print to less than $2.00 apiece in most cases. If you are confident in your ability to market these prints, this is by far the best profit margin in each sale. If you are just wanting to test the waters to see what kind of response that you might receive on a new piece of art, Giclee printing is the way to go, and we will discuss this in my next blog.